About Us

River City Sales is a manufacturer’s representative anddistribution center based in St. Louis, Missouri covering the Missouri, Iowa,Nebraska, Kansas, and Southern Illinois region. Established in 2004, we provide a fullselection of quality and innovative audio/video, 12-volt, and marine productsfor the independent retailer.  As awholesale distributor, we have the expertise to stock the products you need. As your business grows, we know whento move you to a direct dealer and bring your business to the next level.  We strive to stay up to date on technologyand to provide you with product expertise, great service, and competitiveprices. 


Gary Cooley, RepPrincipal, handles the distribution and administration, bringing over 40 years of consumer electronics expertise.   Based in St. Louis, he has been in all aspects of the business: installation, retail manager, merchandise buyer, distribution manager, manufacturer rep, sales rep, and independent store owner.

Brett Phelps, RepPrincipal, is the outside manufacturer sales rep for Missouri, Eastern Iowa, and Southern Illinois.  He brings over 30 years of audio/video, 12-volt, and marine experience.    He began in sales then became a retail store manager and a merchandise buyer before becoming a manufacturers’ representative.    

Ray Smith is the outside manufacturer sales rep for Northwest Missouri, Kansas, Nebraska and Western Iowa, also bringing over 30 years of audio/video experience.  Ray has worked in retail sales and management, marketing and product development, individual/small corporate sales, independent business owner, and an independent manufacturers’ representative.

Lori Beyer is the inside sales contact for all of River City Sales' territory.  Lori also assists in the distribution and administration for River City Sales.  Lori has over 30 years of experience in sales, marketing, administrative and business management.  

Together we want to earn your trust and provide you Tomorrow’s Technology Today!